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Radio, still in the hearts of Europeans
A study conducted by the European Broadcasting Union (EBU) has shown that radio remains the most reliable audiovisual medium for Europeans.
In its new Trust in Media 2019 report, the EBU announces that 85% of European countries trust radio more easily, followed by 75% on television. The figures are clear, despite the digitalization of the medias, traditional media still retain a place of choice in the hearts of Europeans. When it comes to reliability it is the radio that ticks all the boxes and solidifies the fracture, already well present, between traditional media and new media.
59% of the population of the European Union claims to prefer radio as a reliable source of information compared to only 32% for the Internet and 19% for social networks. Declining figures for digital sources for several years (respectively 36% and 21% in 2014), which also reflect a renewed confidence in the print media stated for the first time in the report.
Indeed, public service media are among the five most reliable news brands in Europe: "A positive correlation between the perceived reliability of national news and citizens' satisfaction with democracy means that radio and television are essential assets for European society. "*
* EBU Report - Trust in Media 2019 : https://www.ebu.ch/fr/news/2019/05/trust-gap-between-traditional-and-new-media-grows